Urban Outfitters Craftsmans Guild

Branding and training guide kit for the Urban Outfitters Craftsman’s Guild. Here is some more information about the project, I could not have said it better myself…

“The Display Artists are the guys and gals creating the amazing visual elements within our retail stores every season, and have historically passed on the unique methods of their position by word of mouth, on the job training, trial and error, experimentation, and good old fashioned ingenuity. These types of methods are still a huge part of our visual training philosophy, but with the growth of the brand, we needed something tangible to make sure that new visual team members started their careers at UO on the right foot.”
— Chris Woodhead, Field Display Manager for Urban Outfitters